6 Ways to Improve Your Small Business Website SEO

As an SEO agency, one of the most frequent questions we get from our clients is: “What can I do to improve my website’s search engine rankings?” There are many factors that determine how well a website ranks in search engines, but there are some SEO best practices that will undoubtedly help your ranking, no matter what industry or niche you are in. Here are six easy changes you can make to your website that will help improve your SEO rankings.

Section 1. What is Search Engine Optimization?

SEO is a long and complex subject that requires a lot of research and continual adjustments for the long term. In order to better understand how to optimize your website for search engines, you must first know what SEO is and how search engines work. If you want to know more about how SEO works, there are several free resources available online. A quick Google search for “SEO Basics” will provide you with a plethora of information to help you learn how to make SEO work for you. As a way of improving your website visibility in the search result pages, search engine optimization is, analogically speaking, the creation and polishing of your business’ online identity in order to be favored by search engines such as Google and Bing.

While many an seo expert focuses on search engine ranking, the effective seo strategy must seek to increase the online visibility of the small business WHILE increasing the conversion rate of potential customers. SEO services can be further distinguished between national SEO a local seo. National SEO simply means search engine optimization for national brands that provide products on a larger s

Section 2. Research Your Competitors

When you have a website, it can be really difficult to monitor its traffic and performance for success. By comparison, it’s much easier to do this with competitors. Who are they ranking for, and how are they ranking? When you monitor their websites, you will be able to quickly spot issues and problems and correct them, and you can also see what’s working for them and what isn’t. Find a competitor that seems to be doing really well and compare its site to yours. Look at the site’s keywords, competitors, meta descriptions, backlinks, website location and other vital information. This will allow you to understand the keywords they are ranking for and see which ones are driving the most traffic to their site. It also gives you a peak at

Section 3. Understand How Search Engines Rank Websites

SEO best practices can be highly time-consuming, which is why many small businesses don’t bother to do it. However, ignoring best practices can have severe consequences for your site’s ranking in the search engines. Search engines work with many different factors in order to serve to the visitor the best information to answer their question or keyword used. While this is not a guide as to how search engines work, there are many resources online that delve into this topic further.  

Section 4. Create Valuable Content for Your Ideal Customer

Search engines are all about content. A search engine can’t deliver the best possible results if it doesn’t have access to the most relevant and useful content. All other SEO tactics, including headings, meta description, anchor text and so on, are all just extra items on the page. Only valuable content makes it through to your site’s SERP (search engine results page). This doesn’t mean that you have to create the same exact content on your homepage, or that you can’t change it to better fit your needs. As a rule of thumb- always attempt to create content which your ideal customer will find valuable. Content marketing is, like SEO, a subsection of digital marketing. Once you have posted new blog articles or pages to your site, it is important to market that content via social media and other methods. 

Section 5. Utilize a CDN and server caching to speed up your website

This is a major SEO best practice, and one that should be implemented in any website design. CDNs are a collection of servers that provide an efficient networked caching solution for the web. A content delivery network (CDN) is a specialized form of network that applies dynamic properties of an end-to-end domain name system (DNS). Using a CDN allows your web server to store in a central location all of your website’s assets (CSS, Javascript, images, etc.) and sends the resulting content, such as a webpage, over the internet. Without a CDN, your website would have to request every single page asset from your server in order to serve each request. CDNs are often used by large corporations to reduce server space costs by storing all assets on multiple servers around the world. CDNs are much more affordable than they were previously and many website hosting companies offer them at little to no additional cost. 

Section 6. Improve Your Backlink Profile

The first SEO best practice that should come to mind is building a solid backlink profile. Start with an audit of all the backlinks to your site, then verify that they are legitimate and of high quality. When I say legitimate and high quality, I am referring to links that were not paid for but instead EARNED. Buying links as an SEO technique is against most search engines’ terms of service and can result in penalization. Instead, marketing the valuable content on your website for other websites to trust and link to should be a staple of your local seo strategy. Local SEO Tip: sponsoring local events, sports teams, and volunteering are all effective ways of potentially earning high quality and relevant backlinks as a result of doing good in the community.

You should also carefully scrutinize your website for any broken links and external site pages that link to your site without attribution. While broken links can still influence your search ranking, the impact is far less significant than the alteration of a link that was not working properly. Backlink analysis can take a lot of time and patience, but the information you are able to gather from an audit can be invaluable for any website.

Section 7. Measure Results and Adapt

Before you jump into each of the SEO tips listed below, we recommend you create a report that details each query that your website has been able to rank for, and what the site’s average time to rank has been. This will allow you to see the quantitative and qualitative elements of your website’s SEO and determine what changes are necessary to improve your results. The first SEO best practice you should implement is to use unbiased search engine optimization (SEO) tools. By using SEO tools that are backed by unbiased results and genuine human-reviewed data, you will be able to start to automate the SEO process and get more value for your budget. These tools will also allow you to see what is working and what is not working. Once you are able to distinguish the behaviors that led to the results, it is important to then adapt your small business website to improve upon those results. This may mean that you should implement a specific SEO technique to help overcome specific hurdles. An example may be the usage and implementation of specific topics you previously uncovered during your keyword research.

Section 8. Conclusion

As a business owner, you should try to learn more about search engine optimization and how it works. Bettering your understanding of SEO will empower you to play a larger role in the success of your business. When you are busier as a result of the extra business, it may be time to hire a local seo consultant to take over and expand your search visibility. Prior to hiring a local seo expert, it is important that you have at least a fundamental understanding of search engine optimization and seo techniques normally utilized by ethical seo consultants. After all, how do you hire someone to do a job effectively if you do not understand the fundamentals of the work needing to be done.

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