The Affordable Approach to Reputation Management
Reputation management is a form of online marketing that helps build and protect a companies image online. It involves a variety of tactics,but the most imporant one is providing honest and value based responses to negative reviews. Because of the high risk of negative reviews, some businesses have turned to reputation management to manage their reputation and improve their online results.
Most people know that a good reputation is critical to the success of any business. But not everyone understands why. A smart reputation management plan can help you deal with negative publicity that could hurt your business. A reputation management strategy is especially important for businesses that rely heavily on online sales to reach customers.
To reach the goal of customer confidence, the Ed Elkins SEO approach to affordable reputation management provides two options:
- We empower you with the tools to do the work.
- We do the work for you.
The Importance of Business Reviews
As a small business owner, you know how important it is to have good reviews. If you can get a few 5-star reviews on Yelp or Google, it can mean the difference between getting a new customer and a potential customer who goes to your competitor instead.
- We create and provide the tools necessary to proactively gather positive reviews for your business on Google My Business, Facebook, and Yelp.
Why Reviews Are Beneficial:
- Reviews offer a glimpse of the value you provide customers.
- They help sell potential clients on using your products/services.
- Negative reviews often allow responses from the business which provides you the opportunity to showcase your customer service skills.