Reputation management is a form of online marketing that helps build and protect a companies image online. It involves a variety of tactics,but the most imporant one is providing honest and value based responses to negative reviews. Because of the high risk of negative reviews, some businesses have turned to reputation management to manage their reputation and improve their online results.
Most people know that a good reputation is critical to the success of any business. But not everyone understands why. A smart reputation management plan can help you deal with negative publicity that could hurt your business. A reputation management strategy is especially important for businesses that rely heavily on online sales to reach customers.
To reach the goal of customer confidence, the Ed Elkins SEO approach to affordable reputation management provides two options:
- We empower you with the tools to do the work.
- We do the work for you.