Photo shows twitch seo content multiplication

TWITCH SEO

Photo shows twitch seo content multiplication

Online streaming and Twitch, in particular, has taken over the hearts and minds of those needing seeking entertainment. In this article, we discuss Twitch SEO has it has evolved to be known as well as tips and tricks you can use to become a popular streaming personality. These tips will include the stereotypical SEO tips, including some influence-oriented tips that help strengthen your brand to stand out from other content creators on Twitch. Here, we go beyond Google search rankings and move into the realm of Twitch search results. This article is just the beginning of the process and takes a different route from the standard Google SEO you may be familiar with. 

What is Twitch SEO?

Twitch SEO is the process of creating a Twitch Channel filled with a variety of topics, gameplay, etc., that Twitch WANTS to serve up to searchers seeking the content you have created. While the title of Twitch SEO has been utilized in the past, we prefer to refer to it as content optimization and marketing as a subset of search engine optimization. While we are not explicitly looking to increase the search rankings of a search engine like Google or Bing, we are looking to improve the stream’s visibility on a service such as Twitch or Youtube. Due to the nature of Google’s search algorithms, your content will rank higher on the searches providing yet another benefit to our tactics covered below.

With that said, what can we do to optimize our streaming platform (brand and content) for better placement and visibility? As always, we look at the variables that we can control as well as the variables that we can merely influence. 

Factors of streaming platforms that we can control

Video Content and Keywords

The first factor of control we can utilize is the content produced on the Twitch Channel and the verbiage used to communicate what the channel focuses on and the types of content that one can expect from the channel. Here, we revert to using the best friend of SEOs everywhere- Keywords. You do not need an expensive keyword research tool to discover the keywords you should use for your stream. That is unless your flow is purely there to be monetized, then, by all means, research using your favorite tools. 

Instead of going the old SEO route and utilizing tools that tell you the search count for specific keywords and phrases, I recommend instead that you review your favorite streams and the streams of your likely competitors to see what keywords they are regularly utilizing, the types of content they are producing, and the titles they are using to promote said content. 

SEO parity is a very effective method of ranking higher in the search engines than your competitors are. After all, they are ranking their stream in a manner that is effective (otherwise it would not be there), we should do the same but in a more efficient way. Rather than reinventing the wheel, we are going to do what our competitors are doing and then some. So if our competitors are ranking their streams for keywords that we have yet to focus on, we will direct our focus to ranking content for those keywords. We do not stop there; we also look at the gaps in the content that our competitors have. For example, you stream mostly first-person shooters, and you focus your efforts on streaming COD: Warzone. Your competitor has numerous videos as a specific class of characters but does not flow as a different class. Here is where your chance to step in lies. You would produce content for the type of character that your competition plays in addition to the class that they are not generating content for. 

The Stereotypical Twitch SEO Advice

Channel Name and Channel Description

Remember the keywords that we first discovered when reviewing the competition? Time for them to shine. When creating the Twitch Channel description, utilize those keywords to describe the content. Be careful of keyword stuff the description, though. This isn’t SEO from the ’90s. No one wants to read that garbage. Instead, draft a description that appeals to those searching for your content using real sentences. 

Video Title & Video Description

For each piece of video content that you maintain on Twitch, you get to choose the video title and video description. Here again, utilize the selected keywords that your content represents when drafting the title and description. If you are streaming live, the Stream Title will help you differentiate this piece of content from the content produced by other content creators. 

***There, that’s all of the stereotypical Twitch SEO Advice. From here on out, we discuss the strategy needed to help you achieve a higher rank for your streaming content. ***

Moving the needle to gain higher rankings

To truly optimize your stream beyond the fundamental lessons of SEO, we must dive deeper into the data points that content creators care about. As Twitch measures them continuously and they play a role in your success as a Twitch Streamer, we look at the stats that it shares with other video and streaming platforms. 

Viewers

The number of views that a video or stream has is very telling. It indicates the level of discoverability that the video has. After all, if the views are low, the video is either not a favorite of those subscribed to the channel (more on that later) or is just not picking up steam.  

Time in State (Viewing time)

This is the amount of time indicating how much of your content was consumed. Depending on the report viewed, it may also show you the average amount of time per view. 

Subscriptions

The amount of subscribers is telling of 2 things: 

  • The quality of the content produced in terms of entertainment value for your target demographic and;
  • The loyalty of your viewership

The subscriber metric is one of importance to Twitch and other video content platforms such as YouTube. The entertainment value for the target demographic, coupled with loyalty to the streamer or content producer, provides a consistent customer base that can be monetized.  As such, Twitch is more inclined to promote content that is likely to cultivate subscriptions.

 Interactivity

As a streamer, you are empowered with the ability to foster an online community in the form of stream chats and other forms of communication. The most successful Twitch Channels have a robust and loyal base who often interact with the streamer.

Outside of Your SEO Comfort Zone

How can you beef up the metrics that matter?

This is where we take a detour from the standard search engine optimization techniques and journey into the twilight zone of Steaming and Brand optimization. Why? To influence the rankings of your stream, the growth of your streaming base, and the loyalty of your followers. There is no secret formula for higher rankings, and we cannot control the search algorithm, so instead, we influence the metrics that Twitch uses to serve up helpful search results. 

Your Streamer Brand

Growing and developing a streamer brand is crucial for your success not just in the Twitch Search Results but in a holistic sense as well. Your brand is what attracts viewers and content enthusiasts. Think to some of the most influential and successful streamers from Twitch or any video platform for that matter. Each of those streamers has a distinct brand identity, which they maintain thru their social media channels, interactions with viewers, etc. So what is the first step in developing a brand? Your Logo

Streamer Logo

When you think about branding, one of the first thoughts that come to mind it a Logo, all the top brands have memorable logos, and yours should be no exception. You have plenty of options when it comes to logo design, but one of the most cost-effective designing tools out today is PlaceIt. PlaceIt is a logo creator (among other things) that has a lot of gaming logo templates that you can use to get just the right look for your brand. Other places for logos included Fiverr.com, Upwork, and your local graphic designer. I love Placeit, though, because it can create so much more than just logos. Need intro/outro videos, twitch templates, etc.? Yep, Placeit can do it. 

Social Media for Streaming

Social Media is where you NEED to shine. It is the crux of content syndication in today’s technological climate. How can you maximize your social media presence and utilize it for the growth of your stream? The first step is the creation/claiming of your social media profiles. By creating your social media profiles, you not only create a method of syndicating quality content, but you are also protecting your brand from those who would wish to hijack it on social media. You’ve likely seen usernames that start with the terms “the real…” or “official..” The most likely cause for these types of usernames is because the brand username was taken by someone before the actual brand entity claiming it. Recommendation: Open as many social media profiles with your brand as possible. Keep the brand identity consistent throughout all of the social media profiles you create. Same username, same logo, same link back to your website, etc. We will dive into the nitty-gritty of how to use the social media profiles to your benefit in a little bit. Still, first, we must clear the air a bit regarding some controversy in the streaming community- to build or not to build (a website) that is the question.

Your Official Website

There are two camps of streamers when it comes to whether or not you should invest your time and money on a website for your stream. One field will say that ALL of your quality content should be on your streaming channel, and THAT should be your “home” on the internet. The other camp argues that you should have an official website. I whole-heartedly recommend a website but not for the reasons most people think. The site is a TOOL to gain more viewers. 

The website should maintain the same brand identity as your channel—same logo, same font, etc. if your streaming banner uses the font “Nunito,” then so too should your website.  In keeping with the brand identity, the site should also link to your social media pages and other resources about you and the content you produce. It will also serve as a host for a lot of the quality content you create. 

Why Twitch SEO is about Synergy

For so long, the notion of search engine optimization was constrained to just major search engines. In recent years, SEO has adapted to optimizing content in the forms of videos, Amazon, eBay, Etsy listings, and the list continues to evolve. If there is a search algorithm involved, SEO for it exists. Twitch is no different. The difference here is that rather than JUST optimizing words and image files, we are taking it a step further and also building the popularity of the stream and content outside of Twitch to increase search rankings on Twitch. We do that via synergy. 

Twitch is a content platform first and foremost, so we adapt digital marketing concepts, specifically content marketing. We utilize all branded channels of media to promote the quality content you produce and lead the potential viewers on a journey to the page or action of your choice. With social media platforms working in harmony with your content creation and marketing, it will be much easier to grow your following.

Content Multiplication

People love content. We are content carnivores in today’s internet, and quality content is what we crave. How can we provide consistent content that is accessible to everyone? Thru content multiplication. Content multiplication has two main concepts- 1) People digest content via various preferred mediums; therefore we provide them the content medium options they need, and 2) Good content that your followers like may be broken up into clips of information and then expounded upon to create more content and value.

Twitch SEO Application

Now that we understand the “WHY,” let’s discuss the “HOW” in gaining a following on Twitch and other video platforms like YouTube. Let’s develop an ACTION PLAN together to apply content marketing and search engine optimization principles to s a specific set of circumstances. Being able to proactively identify opportunities and apply them to ANY streaming content optimization situation means that you are empowering yourself with success.

EXAMPLE:  Your most significant competitor streams the same games that you stream, which were just released within the last month. They stream the game Mon-Wed-Fri each week and focuses on their three favorite multiplayer maps (there are five maps in total) each time they play. Each time they stream, they share to Twitter their “stream beginning” announcement. They do not have a Facebook Page for their brand or channel as they prefer using Twitter. They do not have an official website as they prefer to only focus on their twitch content. 

This is it…your time to shine. What is your action plan based upon the facts above?

Let’s get started…

  1.  Review the work and content of your competitors, as discussed above, to discover powerful keyword opportunities and gaps in their content. We know based upon the fact that your competitor streams this new game on Mondays, Wednesdays, and Fridays, and during those days, they only play 3 out of the five maps available to the game. Let’s uncover the optimization opportunity.  Two opportunities exist immediately upon examination- Let’s fill in the gaps for their following that craves that type of content. There are many routes regarding scheduling we can take, but in this example, we will keep it simple. To begin, let’s schedule our content streaming to include the maps that our competitor plays with the addition of the remaining two maps. This satisfies the content gaps that currently exist.  Additionally, on the days in which your competitor is not streaming, you make it a point to stream ALL maps. 
  2. Since the competition utilizes Twitter alone to communicate when it will be streaming on Twitch.TV, you will strengthen your brand to be more robust than theirs. This will help differentiate the “eggs” in your brand basket, create more opportunities for backlinks to your website and content (more on that soon), provides you opportunities for more potent synergy, and offers more information for search engines like Google to display your content. As of this writing, Google displays the content of Facebook posts in the Search Engine Result Pages ( SERPS), so a Facebook page is a must-have social platform. Additionally, I recommend you build out other social platforms and post to them with your “going live” announcement. 

    So you build out a ton of social media and social platforms so that you may diversify your brand and audience, but do you need to post to all of them? In a way, NO. You can syndicate your posts and content with a little setup and some automation. Using a tool/service such as Zapier or IFTTT to copy your posts and syndicate them to the other social platforms you have built. For example, you can automate the process so that each time you post to your Twitter, it also posts to Facebook, Instagram, etc. We will use this synergy for content diversification and multiplication as well.
  3. Now that you have your social branding and syndication setup, it is time to multiply your content. After each stream, hop back into your favorite video editor and cut clips of your stream, which you can post to places like your Facebook page and Youtube. These should be clips that entice the viewer to want to watch more of your content. Some examples of clips that may help include great plays and significant reactions to what is happening in the game. 

    Remember, different mediums of content are preferred by different people, so it is best to diversify the types of content that your consumers have access to. “Just chatting” type streams are perfect for podcasts. Additionally, you can create podcasts around the types of content or subjects. A great example of this currently is the ManCave Broadcast. They utilize Twitch during the podcast to stream it live while recording the stream and later publishing it online for those who could not join while the stream was live. It also appeals to fans who prefer or have no choice but to listen to entertainment content (think truck drivers) rather than having the luxury to watch it.

    You can then transcribe the podcast (some programs do this) into a blog post and post the transcription to your blog with a link back to the streaming video as well as the audio version of the same episode of the podcast. Don’t forget to syndicate social media links to the different types of content created to generate awareness of these different types of mediums.

    To further multiply content, you must review your current content to possible areas of expansion. Maybe you touched on a crazy subject or skill in a new stream. Now you expand on the topic in a blog post, video clip, or podcast episode. We then multiply the content that you create.  Word of caution here- while there is software available that can turn your blog posts and text into audio via an AI voice-rendering, you following is less likely to approve of it because it is not YOUR VOICE on the podcast, so I recommend sticking with going the natural route and recording your voice if you are going to multiply original blog posts into a podcast. That is why I recommend you transcribe podcasts into blog posts rather than the other way around. 

There are so many things that you can do to influence the growth of your stream and its search rankings, which is why we are already working on Part II of this article to give you other ideas that you can use. Unclear about a topic covered? Please message us for a fast response. We are here to help. 

web development

Why Build a Website with WordPress for SEO?

affordable small business web design

WHAT IS WORDPRESS?

WordPress is a content management system (CMS) that allows you to build a customized website full of great content efficiently. You have to provide the content, but with a great deal of flexibility WordPress has to offer on the design of said content, it makes sense that so much of the internet is built using it. WordPress is an open-source CMS that allows the usage of pre-designed templates to help you make your site look and feel the way you desire. It allows for the usage of plugins, which act as additional capabilities of your website. An example of plugins could be the installation of a contact form on your website to capture questions or concerns from current or prospective customers. The plugins are designed by others and available (some for a price) to install on your WordPress Site.

What is SEO?

Search engine optimization (SEO) is the process of improving certain scoring factors utilized by the search engine algorithms (formula) when ranking website content on the search engine result page. It is the goal of SEO to increase the ranking of the website content in question to increase contacts and customer conversion. While SEO has many different tasks involved, such as Technical SEO (site structure optimization) and On-Page SEO (content optimization), to name a few, having a site built with WordPress makes SEO easier for the small business owner. We will discuss some of the benefits in detail.

Easy Content Creation and Implementation

WordPress is known for its ease of use for those wanting a professional-looking website while wanting to handle it themselves. There is still a learning curve as there usually is with many things, but the learning curve is not as steep as it would be if you wanted to hard code your website yourself. Because you do not need to know how to code the site to use it, many of the most technologically challenged business owners have turned to it for their online success. You can easily click the link to create a new blog post and start typing without needing to use HTML coding. Just type and click publish, and your blog post will be live on the internet. You can easily upload an image into the blog post as well.

Plugins for SEO

There are many different plugins available to help you optimize your webpage for search engines. In this article, we will cover the ones we recommend and often use while building websites for new clients. Aside from the fact that they are an excellent tool for an SEO agency, we use them so that our clients can make changes to their site or create and post their content with proper visible guidelines and tools to optimize their page. Keep an eye out for more complete, individual articles on each of these plugins. For this article, however, we will touch on just the basics.

YOAST SEO

The Yoast SEO plugin has been around for a long time and is also the most popular plugin for helping with SEO. The basic plugin is free, but those serious about their SEO may want to upgrade to the pro plugin along with select additional Yoast SEO plugins (like their Local SEO plugin). While writing page or blog content, it provides a visual indicator of how well your content is optimized based upon the keyword (or keywords for the pro version) of your choice. This is the most popular function of the plugin and puts into plain English the on-page content optimization process of SEO. The plugin will indicate the ease of reading.

Additionally, the plugin will allow you to draft the meta-data for the post which search engines display to your searchers. There are many more functions available to the plugin, both free and paid, that will help with your SEO. We recommend this plugin for those clients who like to do most of the work themselves.

SEO PRESS

SEOPress is another excellent plugin for search engine optimization of a website built with WordPress. There are both free and paid versions, so we recommend that you do your research on the official website to determine which version is right for you. While we are still fans of Yoast SEO, we have had problems with it in the past, which is why we utilize SEOPress for the vast majority of websites we build. It offers all of the Yoast benefits that genuinely matter and then some. While there is a Yoast plugin for normal site SEO and yet a separate price plugin for Local SEO, SEO PRESS is an all-in-one package making it a bit more cost-effective.

No matter the SEO plugin you choose, it is essential to know that there are options out there. Explore the features of both plugins to determine which is going to be the best one for you and your small business. If you have questions, feel free to contact us, and we can discuss your goals and determine which plugin may be most beneficial to you. 

local seo cost

How Much Should Local SEO Cost?

local seo cost

Local SEO costs vary based on numerous factors, but the most significant factor is the profit margin desired by the local SEO expert. The same is said for all SEO. There is extensive time that goes into optimizing your business listing, link outreach campaigns, optimization, and drafting of content, etc. Does that mean that you should be paying a crazy amount of money per month on your search optimization campaign? No. The truth of the matter is that the overhead (or lack thereof) maintained by the SEO expert or agency plays a significant role in the pricing of their services. After all, they have to have the capital to pay for those expenses. (psst- that’s why we charge less than many other agencies- we don’t need to flaunt a shiny office)

Many SEO agencies follow a pricing model that looks at how competitive your area of business is, the amount of time and resources needed to compete with your competitors in the search rankings, etc. Others follow an ROI model wherein they charge based upon how much money your business can make with the extra clients they bring in for you. I do not agree with this model, and I am often criticized in the SEO community for it. Search optimization is a method of increasing website visitors and business contacts. Just because an attorney makes more money from a client than say a plumber, it does not mean that the EXACT SAME SERVICES should cost more. The amount of profit you make from a client should have no bearing on the prices of SEO services but instead should serve as a deciding factor for you as to whether you might see a positive return on investment. With that said, an attorney may need more work as it is a hyper-competitive market place, but that pricing would consider that as a prominent factor and not how much a business can pay.

Expensive is not always better

It is often true that you get what you pay for. This is especially true for products. Cheaper materials often lead to a product that is less than desirable based upon the expectations of the product. SEO, in our opinion, is a service. We are doing the work to improve the online search visibility of information that our clients rely on to enhance their client/customer base. Because it is a service, it stands to reason that we can charge what we value our services at, but, like above, many in the industry inflates their margin for the sole purpose of monetary gain. The scary part- I’ve been in the SEO and Web Design field now for more than a decade. I’ve done my own work, talked to others in the field, and taken tons of courses from self-professed SEO “gurus,” and the topic that always comes up is the pricing of services.

Too often in courses, I have heard people say that they should charge as much as possible while doing as little work as possible. This makes me scratch my head at the motivation of others. Don’t get me wrong- money is a beautiful thing to have, but that’s not our only motivation here. We are here to HELP businesses increase their revenue and accelerate their growth. How does charging as much as possible for our services help our clients?!

Also, in the many courses I have taken, it became apparent early on that many participants were there with dollar signs in their eyes rather than having a goal of helping others. Guru after guru, I would hear them say, “once you deposit the check, go to XXXXXXXX.com, buy this service, or these backlinks and then have that be your work for the month for that client. “Often the service they were recommending people buy was $100 or less, and they were promoting the idea of charging the client $1000/month, netting the SEO at least $900 in profit that month. So, the question for me then became, what were my own goals?

My Goals:

1.       Have fun helping others

2.       Make a positive impact on those who trust my services to help them

3.       Provide as much value as possible

4.       Make a living doing all of the above

You see, the goal for my own business was never to grow too large that I would be unable to work with clients personally. I never wanted a Lamborghini, I already have my dream house, and frankly, I don’t want to deal with managing tons of employees. (Been there, done that, no thank you). Instead, we have a small team, and I consult with all clients- there’s no go-between. Wherein some other SEOs charge a ton because they can, I charge as little as I can realistically while providing real value. When I talk to others about this they often are in disbelief, I mean, everyone wants to scale their business, right? Within reason, sure, but for the sake of making more money? Not if that means that the value that my clients rely on is diminished and not if that means that I do not have the time to work personally with my clients.

Too Cheap to be Good?

On the other end of the spectrum are the SEO agencies that undercut prices for the sake of getting more clients. The question I think of when I see this is how effective and efficient are these services? Are these search engine optimization companies able to keep up with their client acquisition? What are the services they are providing at such a cheap price point? Are they able to deliver quality results with the limited work budget they have available to them?

If you are paying very little compared to your expectations, you MUST keep in mind that SEO is forever, and if your SEO is utilizing cheap black hat tactics, they are risking your long-term success. I can imagine that having your entire business website become almost useless overnight would be frustrating for a lack of better words. That is the type of risk you run when you hire companies that are seemingly much cheaper than most others out there.

Ill-informed link building tactics will have your site on the fast track to being blacklisted by the search engines, and they, unfortunately, are often the hallmark of bad SEO. I’ve had the privilege of cleaning up the messes and Google Manual Penalties that result from cheap and lousy SEO, and to say that it being blacklisted can be disastrous is an understatement. Do not shop for the most inexpensive SEO unless you can uncover WHY it is so cheap.

affordable mesa seo

What is Local SEO?

affordable mesa seo

Many small business owners are bombarded by search engine optimization (SEO) “experts” via phone, email, or advertisement, but they have yet to hear of local SEO. Local SEO may not appear to be as flashy on the service as national or international SEO as people have come to know it, but it pays the bills for local business owners. In this article, we discuss local search engine optimization and how it benefits small business owners worldwide. We also delve into some best practices that you can use for your small business to improve your search visibility in your community. Lastly, we delve into how much local SEO should cost so you have a better idea as to when SEO can be affordable while effective.

LOCAL SEO

If you have ever searched Google or Bing for a local business, the chances are that you have stumbled upon business listings showing you nearby companies that offer the product or service you are searching for. Search for “doctor” or “handyman,” and you will find listings along with a map toward the right side of Google usually. How those listings appeared ahead of other local businesses on that search page is local search engine optimization.

FACTORS OF LOCAL SEARCH RESULTS

Google is the most used search engine by a large margin. Since this is most likely what your potential customers are using to search for your services, we will talk about Google Local search factors.

Proximity

Have you ever noticed that when you search, the local results are often close by? That is because Google takes into account the distance of the searcher to the business. After all, it would not make sense to show you results for Thai Food Restaurants that are an hour’s drive away. Well, if I were craving good Thai food, I might be willing to drive that far for it, but that doesn’t happen often. With that said, Google takes into account proximity because it values convenience to the searcher.

Proximity is a hard factor to control or influence. You cannot just up and move your physical office to accommodate every searcher. DO NOT try to “game” or outsmart Google when it comes to your business proximity. There are tactics that some search consultants use to try to game the system, but the results are not long-lasting, and the methods could actually HURT your search ranking or even earn you a spot on Google’s Blacklist.

Relevance

When it comes to SEO, relevance is HUGE. Google will try only to show you search results featuring local businesses that are relevant to your search term. This one is a no-brainer. Google is not (usually) going to show you a local business that provides HVAC services when you are searching for a doctor or lawyer nearby.

How do you, as a business owner, influence the relevance of your business to what the searcher is looking for? The most natural and most effective manner of proving your relevancy to Google is by including content on your website and Google My Business (GMB) listing and posts that is relevant to the audience or potential customers you want to attract.

Example:

You own a business in Mesa, Arizona, selling widgets to customers from your store and want to attract more customers to your store location and/or your website where online orders for said widgets can be placed. To improve your relevance, you would include content about widgets on your site as well as content about Mesa because that is where you are located.

Prominence (Authority)

Is your website/business listing considered authoritative on the keywords you search locally? Okay, this once is VERY dumbed down as there is a lot that goes into the authority of a web page, but let’s save that for another day. You have enough going on right now, and the last thing you need is a detailed explanation regarding ALL of the factors that go into the scoring/grading of this factor. Just know that the most common way for a site to show that it is an authority on the subject is the quality of backlinks (links from another website to yours) it has. Usually referred to as a backlink graph, your backlinks are your votes of confidence to the search engines that you know what you are doing. After all, no one is going to link to a website that has inadequate information on the subject.

In local SEO, you will see the term “business citations” thrown around consistently. Business Citations are listings on local and national business directories found on the internet that refer back to the proper Name, Address, and Phone Number (NAP) of your small business, as seen on your GMB profile and website. An authoritative website/business would have consistent information across all directories they are found in.

Link building for local results is slightly different than that of “regular” SEO because you want to look for local link building opportunities. For the previous example, an effective link outreach campaign may seek opportunities with local chambers of commerce, local bloggers, local event sponsorship opportunities, etc. Other link building opportunities can be niche specific to show that you are an authority in your line of work. Attorneys would list their businesses in prominent legal directories, plumbers in directories featuring home improvement service providers, and so on. Some business directories require payment for the business listing while others do not.

How much should Local SEO Cost?

Local SEO costs vary based upon numerous factors, but the most significant factor is the profit margin desired by the local SEO expert. The same is said for all SEO. There is extensive time that goes into optimizing your business listing, link outreach campaigns, optimization, and drafting of content, etc. Does that mean that you should be paying a crazy amount of money per month on your search optimization campaign? No. The truth of the matter is that the overhead (or lack thereof) maintained by the SEO expert or agency plays a significant role in the pricing of their services. After all, they have to have the capital to pay for those expenses. (psst- that’s why we charge less than many other agencies- we don’t need to flaunt a shiny office

Many SEO agencies follow a pricing model that looks at how competitive your area of business is, the amount of time and resources needed to compete with your competitors in the search rankings, etc. Others follow an ROI model wherein they charge based upon how much money your business can make with the extra clients they bring in for you. I do not agree with this model, and I am often criticized in the SEO community for it. Search optimization is a method of increasing website visitors and business contacts. Just because an attorney makes more money from a client than say a plumber, it does not mean that the EXACT SAME SERVICES should cost more. The amount of profit you make from a client should have no bearing on the prices of SEO services but instead should serve as a deciding factor for you as to whether you might see a positive return on investment. With that said, an attorney may need more work as it is a hyper-competitive market place, but that pricing would consider that as a prominent factor and not how much a business can