WHAT IS WORDPRESS?
WordPress is a content management system (CMS) that allows you to build a customized website full of great content efficiently. You have to provide the content, but with a great deal of flexibility WordPress has to offer on the design of said content, it makes sense that so much of the internet is built using it. WordPress is an open-source CMS that allows the usage of pre-designed templates to help you make your site look and feel the way you desire. It allows for the usage of plugins, which act as additional capabilities of your website. An example of plugins could be the installation of a contact form on your website to capture questions or concerns from current or prospective customers. The plugins are designed by others and available (some for a price) to install on your WordPress Site.
What is SEO?
Search engine optimization (SEO) is the process of improving certain scoring factors utilized by the search engine algorithms (formula) when ranking website content on the search engine result page. It is the goal of SEO to increase the ranking of the website content in question to increase contacts and customer conversion. While SEO has many different tasks involved, such as Technical SEO (site structure optimization) and On-Page SEO (content optimization), to name a few, having a site built with WordPress makes SEO easier for the small business owner. We will discuss some of the benefits in detail.
Easy Content Creation and Implementation
WordPress is known for its ease of use for those wanting a professional-looking website while wanting to handle it themselves. There is still a learning curve as there usually is with many things, but the learning curve is not as steep as it would be if you wanted to hard code your website yourself. Because you do not need to know how to code the site to use it, many of the most technologically challenged business owners have turned to it for their online success. You can easily click the link to create a new blog post and start typing without needing to use HTML coding. Just type and click publish, and your blog post will be live on the internet. You can easily upload an image into the blog post as well.
Plugins for SEO
There are many different plugins available to help you optimize your webpage for search engines. In this article, we will cover the ones we recommend and often use while building websites for new clients. Aside from the fact that they are an excellent tool for an SEO agency, we use them so that our clients can make changes to their site or create and post their content with proper visible guidelines and tools to optimize their page. Keep an eye out for more complete, individual articles on each of these plugins. For this article, however, we will touch on just the basics.
The Yoast SEO plugin has been around for a long time and is also the most popular plugin for helping with SEO. The basic plugin is free, but those serious about their SEO may want to upgrade to the pro plugin along with select additional Yoast SEO plugins (like their Local SEO plugin). While writing page or blog content, it provides a visual indicator of how well your content is optimized based upon the keyword (or keywords for the pro version) of your choice. This is the most popular function of the plugin and puts into plain English the on-page content optimization process of SEO. The plugin will indicate the ease of reading.
Additionally, the plugin will allow you to draft the meta-data for the post which search engines display to your searchers. There are many more functions available to the plugin, both free and paid, that will help with your SEO. We recommend this plugin for those clients who like to do most of the work themselves.
SEOPress is another excellent plugin for search engine optimization of a website built with WordPress. There are both free and paid versions, so we recommend that you do your research on the official website to determine which version is right for you. While we are still fans of Yoast SEO, we have had problems with it in the past, which is why we utilize SEOPress for the vast majority of websites we build. It offers all of the Yoast benefits that genuinely matter and then some. While there is a Yoast plugin for normal site SEO and yet a separate price plugin for Local SEO, SEO PRESS is an all-in-one package making it a bit more cost-effective.
No matter the SEO plugin you choose, it is essential to know that there are options out there. Explore the features of both plugins to determine which is going to be the best one for you and your small business. If you have questions, feel free to contact us, and we can discuss your goals and determine which plugin may be most beneficial to you.